Google offers free online courses in digital marketing and tools, with a certificate from Google itself for those who pass the test. The old Google Activate has been discontinued.
Step by step
How long does it take?
Go to the official websiteskillshop.withgoogle.com
↗ You will leave this site. Never pay or provide your bank password to apply.
What are they going to ask for?
What's free on Google?
| Option | Cost | Certificate |
|---|---|---|
| Skillshop | free | Yes, by passing the test |
| Grow with Google | free | It depends on the course |
| Professional certificates (Coursera) | paid | Yes, sometimes with bags |
Everything you need to know
The end of Activate
Google Activate, widely used in Spain, has been discontinued. The old address now leads to Grow with Google.
The digital marketing courses continue, but in a different format.
What can be learned?
Digital marketing, Google Ads, data analysis, and Google tools. The courses are online and at your own pace.
It's a good foundation for marketing and sales positions.
What is the certificate worth?
It's a Google certificate, recognized by companies, but it's not an official Spanish qualification.
To obtain an official qualification, the path is through job-related training.
Quick tips
Start with the basics ofdigital marketing.
Add your Google certificate to LinkedIn.
Never pay fora serious selection process; it doesn't charge a fee.
Frequently Asked Questions
Is it free?
Yes, Skillshop courses are free.
Does Activate still exist?
No. It was discontinued and replaced by Grow with Google.
Is it an official title?
No. It's a Google certificate.
Do you need to live in Spain?
No. Anyone with a Google account can do it.