Google offers free online courses in digital marketing and tools, with a certificate from Google itself for those who pass the exam. The old Google Actívate has been discontinued.
Step by step
How long it takes
GO TO OFFICIAL SITEskillshop.withgoogle.com
↗ You will be leaving this site. Never pay or share your bank password to apply.
What they will ask for
What's free at Google
| Option | Cost | Certificate |
|---|---|---|
| Skillshop | free | yes, upon passing the exam |
| Grow with Google | free | depends on the course |
| Professional certificates (Coursera) | paid | yes, sometimes with scholarships |
Everything you need to know
The end of Actívate
Google Actívate, widely used in Spain, has been discontinued. The old address now leads to Grow with Google.
Digital marketing courses continue, in a different format.
What you can learn
Digital marketing, Google Ads, data analysis and Google tools. Courses are online and at your own pace.
It's a good foundation for marketing and sales job openings.
What the certificate is worth
It's a Google certificate, recognized by companies, but it's not an official Spanish qualification.
For an official qualification, vocational training is the way to go.
Quick tips
Start with the basicsdigital marketing
Add it to LinkedInyour Google certificate
Never paya legitimate selection process doesn't charge fees
Frequently asked questions
Is it free?
Yes, Skillshop courses are free.
Does Actívate still exist?
No. It has been discontinued and replaced by Grow with Google.
Is it an official qualification?
No. It's a Google certificate.
Do you need to live in Spain?
No. Anyone with a Google account can take them.