Among all the problems caused by the pandemic, in addition to the deaths of millions of people, one thing we can highlight is the increase in the unemployment rate, which in turn affected thousands of mothers, fathers, and other heads of households, forcing them to reinvent themselves in order to overcome the situation.
Since there has been a drastic drop in the number of hires, the only alternative, therefore, is to start working for yourself. To do this, you would need to define the area you want to enter and then start investing, whether it's selling clothes, food, general services, or even working online.
Working online is a great option for people who want to earn extra income (in some cases, even a fixed income) without needing an initial investment. And the best part is that within this large market, there are several areas you might be interested in, such as selling e-books.
However, before you can go out there selling ebooks, it's essential that you have some tips that will, in turn, provide you with greater profit. Therefore, to obtain more detailed information on this subject, we suggest that you continue reading and checking out all the content that this brief and informative article has to offer.
How to sell ebooks – Tip 1
Define the theme of your e-book
This is one of the most important tips for achieving good results in selling your e-book: establish its theme.
The range of topics an e-book can cover is diverse, which often leaves many people feeling lost.
One piece of advice we can offer is to focus on a single topic, because there's no point in covering several topics in one book if you don't delve deeply (or at least properly) into at least one of them.
In other words, focus on one topic, even if it's something small, and get the best possible perspective on it; we guarantee that this will attract many readers.
Another interesting alternative for writing your e-book and achieving positive results is to define a broader theme and then delve deeper into a specific point that you've rarely seen anyone else address; this will reduce the competition.
It's also important to consider that the topic you focus on in your e-book should be something that people will genuinely be interested in.
How to sell ebooks – Tip 2
Have a good platform for promotion
Before you can even make your e-book available for sale, it's essential that you have a good platform.
Before you can choose any one, it's important to consider a few things, such as:
- How can I be absolutely sure that the correct payment for my e-book is being processed?
- How do I make it available once it's ready?
- How can I be sure that it will not be plagiarized?
Besides a few other things…
It is important that the chosen platform is not only recognized in the industry, but also well-established, especially since it will be responsible for handling the money from customer payments.
To help you during this crucial moment in selling an e-book, you can contact other infoproduct creators to find out which platform they used.
How to sell ebooks – Tip 3
Establish a value
Another extremely important step in gaining engagement in the sale of your e-books is establishing a price point.
The value, in turn, should be established primarily based on two issues, namely:
- accessible to the vast majority of potential consumers;
- fair and advantageous to you.
Although it may seem like a difficult task, there are some tricks you can use to find the ideal price for your e-book, and certainly the most important is research.
The search for value among other ebooks like yours is extremely important, since the lack of it can end up resulting in a significant devaluation of your product, or even an extreme increase in its value, which, as is already clear, is not advantageous to anyone.
It is extremely important that your comparison has some basis, that is, compare your product only with things that are on the same level.
The level we are referring to takes into account the following issues: topic, size, and number of people interested.
See some tips:
How to sell ebooks – Tip 4
Invest in advertising
To conclude this article, we only have to present the all-important tip of investing in marketing techniques, which in turn will provide you with greater engagement.
To do this, you can create business pages on various social media platforms, such as Facebook and Instagram.
Asking people close to you to share the e-book announcement and sending emails to your contacts are also other ways to invest in promotion.
