The crisis has come and the opportunity too! Even with a tight budget, it is now the best time for your business to invest in digital marketing and develop brand knowledge.
Most importantly, there is no need to invest enough resources to develop the second business.
But this is just the basics! The difference is that when a company meets the needs, it creates value and builds relationships with the customer, this is where miracles happen.
But does this happen in the digital environment? In our digital marketing tips
How to let your business start digital marketing without putting your hand in your pocket.
What is free?
Online communication is versatile and easily accessible, digital marketing activities are very suitable to be closer and personalized from your customers.
Facebook and Instagram are there.
Do you remember when we talk about creativity and planning? Planning is where you know your customers, and creativity forces you to create content for them.
It is important to consider starting a basic digital presence to invest in marketing
Check out some digital marketing techniques that don't cost money:
Do not use social media
Investing in social media based on the following is a good idea to be part of your business.
Each person has their own characteristics and style of communication, target group and frequency of recommendation.
Firstly, it is important that your company has a Facebook fan page, which today is the most popular social network in the world.
This guide provides digital marketing techniques to help you get started.
Leave marketing by email
A great tool for establishing and maintaining relationships with potential or existing customers.
For example, the data show that from 10 people who received the newsletter by email, 4 people made at least one purchase.
There are free tools like MailChimp that can help you with this task.
Ignore the importance of blogs
Over time, this is a great way to connect with your audience and build authority in your area.
The purchasing power of companies is no longer in the hands of consumers.
Everyone search on the internet before buying.
But you don't want to be on Google, want to?
It is a waste of time to consider the results of the analysis
After running the above steps, it is important to stop and see what is doing well and what needs to be improved.
It is very correct to try new methods or new forms of advertising.
The more you try, the more you understand what works for the market segment you meet.
Therefore, it is important to leave the comfort zone and act.
5 basic tips for those starting in digital marketing
1. Know the persona
It's amazing when you meet people who think the same way, isn't it?
And digital marketing follows the same line of thought.
Here, it is not enough to define only age, sex and region, but you need to know the habits of consumption and the preferences of people.
A person is no more than his typical client with all the main characteristics of all his customers.
Setting a persona is an essential step for your business to talk to those interested in the subject.
so that your sales can start to have better business opportunities.
2. Digital marketing is content
Always keep in mind that those on the internet are looking for entertainment, education, and finally sales.
Create content that attracts people to your business, and through this continuous work, will lead future customers to your offers.
It is important that your company becomes a reference in the market.
This brings more organic visitors in search engines, serves as ammunition for social networks users, and generates calls, which are a prerequisite for any SEO work.
3. Use of keywords
The best way to demonstrate authority is to have your site in the first five organic positions on Google.
How to do this? The first is to create content, the second is to use keywords so that people can easily find your page,
Try to find out that keywords are relevant, they have a high search volume and relatively easy to reach a good rating on search engines.
4. Do not buy an email list
This is definitely the easiest way to "get" customers, the problem is that it is a shot in the foot.
You risk disturbing people who are not interested in their services and becoming spam.
There is a possibility that the list has some prohibited emails, and usually the server that provides the lists have bad reputation.
Therefore, constantly work on creating content and make users interested in themselves.
5. Offer something to your visitors
Offer something related to the pain points that your potential customers are facing.
Educational materials are usually highly accepted.
They provide visitors what they are looking for, while allowing them to identify them as potential customers.
This way you can get their contact information so you can feed it even more and build your own mail list.
So, ready to start with digital marketing? With these tips, you can't fail!
