The crisis has arrived and so has the opportunity! Even with a tight budget, now is the best time for your company to invest in digital marketing and build brand awareness.
The most important thing is that there is no need to invest sufficient resources to develop the second business.
But that’s just the basics! The difference is that when a company meets needs, creates value, and builds customer relationships, that’s when miracles happen.
But does this happen in the digital environment? In our digital marketing tips
How to let your company start digital marketing without putting your hand in your pocket.
What is free?
Online communication is versatile and easy to access, digital marketing activities are very suitable for being closer and more personalized with your customers.
Facebook and Instagram are there.
Remember when we talked about creativity and planning? Planning is where you get to know your customers, and creativity forces you to create content for them.
It is important to consider starting a basic digital presence to invest in marketing
Check out some digital marketing techniques that don't cost money:
Don't use social media
Investing in social media based on the following is a good idea to make part of your business.
Each person has their own characteristics and communication style, target group and frequency of recommendation.
First of all, it is important that your company has a fan page on Facebook, which is currently the most popular social network in the world.
This guide provides digital marketing techniques to help you get started.
Leave Email Marketing Behind
A great tool for establishing and maintaining relationships with potential or existing customers.
For example, the data shows that out of 10 people who received the email newsletter, 4 people made at least one purchase.
There are free tools like Mailchimp that can help you with this task.
Ignoring the importance of blogs
Over time, this is a great way to connect with your audience and build authority in your field.
The purchasing power of companies is no longer in the hands of consumers.
Everyone researches on the Internet before buying.
But you don't want to be on Google, do you?
It is a waste of time to consider the results of the analysis
After you’ve completed the steps above, it’s important to stop and see what’s going well and what needs improvement.
It is very correct to try new methods or new forms of advertising.
The more you try, the more you understand what works for the market segment you serve.
Therefore, it is important to get out of your comfort zone and take action.
5 basic tips for those starting out in Digital Marketing
1. Know the persona
It's amazing when you find people who think the same way, isn't it?
And digital marketing follows the same line of thought.
Here, it is not enough to simply define age, sex and region, but it is necessary to know people's consumption habits and preferences.
A person is nothing more than your typical customer with all the main characteristics of all your customers.
Defining a persona is an essential step for your company to speak to those who are interested in the topic.
so that your sales can start to have better business opportunities.
2. Digital marketing is content
Always keep in mind that those on the Internet are looking for entertainment, education, and ultimately sales.
Create content that attracts people to your company, and through this ongoing work, you will drive future customers to your offers.
It is important that your company becomes a reference in the market.
This brings more organic visitors from search engines, serves as ammunition for social media users, and generates links, which are a prerequisite for any SEO work.
3. Use of keywords
The best way to demonstrate authority is to have your website in the top five organic positions on Google.
How do you do this? The first is to create content, the second is to use keywords so that people can easily find your page,
Try to find out which keywords are relevant, have a high search volume, and are relatively easy to rank well for in search engines.
4. Don't buy an email list
This is definitely the easiest way to “get” clients, the problem is that it’s a shot in the foot.
You risk annoying people who aren't interested in your services and becoming spam.
There is a possibility that the list may have some banned emails, and usually the server that provides the lists has a bad reputation.
Therefore, constantly work on creating content and making users interested in you.
5. Offer something to your visitors
Offer something related to the pain points your potential customers are facing.
Educational materials are generally highly accepted.
They give visitors what they’re looking for, while also allowing you to identify them as potential customers.
This way, you can get their contact information so you can nurture them further and build your own mailing list.
So, are you ready to get started with digital marketing? With these tips, you can’t fail!
