When people start thinking about digital marketing, they often think of "selling, selling and selling." This is not what it should be.
As we mentioned, good marketing involves strategy, which is to analyze what methods are effective for you and which methods are not good for you, but there is no doubt that one thing you need to do is creativity!
The big question that is in everyone's head: but what do you mean digital marketing is not just selling?
Because if you think digital marketing will guide all sales, you will be very badly interpreted. We discuss content marketing here, how to use it, its importance, if you still don't know that the content you deliver is one of the most important points, so today you will know!
You can adjust your strategy, using influencers, email marketing and other methods that can help you succeed, but if you adjust these strategies irresponsibly and only provide consumers of “sales, sales, sales” content, sales, sales, sales, sales, sales ”, It is almost impossible. Nothing will be rewarded, which is why you need to exercise your mind and explore your creativity.
Direct your focus
Sometimes you find that you are thinking about your tasks. You spend all day thinking about what to do. You feel mentally tired and can't do anything. The content is not very good. Don't you like him?
It's time to change focus, stop thinking about what you have stopped doing and start thinking about what you can and should do.
Content marketing is like a magic box that can provide infinite beautiful things, but you always have to adapt because things change, need to be updated and you always need to follow these updates.
In content marketing, we can apply the 80-20 rule, which means 80% of its success comes from its 20% effort.
This rule applies to many aspects, including its content. As we discussed in the previous article, your content can be very diverse, you can provide a variety of content, such as video content, such as posts, podcasts, ebooks and even webinars, you must deliver value content so that the sale comes as a consequence.
Some people adopt a different approach, choosing to provide their customers for potential 80% of sales content and 20% of content, which contains useful and valuable information.
And if you can't think about it and it's still skeptical, stop a moment to think about what people share and consume. We believe that the shared and consumable content is valuable, not the sales content!
How to get along in digital marketing: 3 precious tips
The influence of your business in the digital world can increase brand knowledge exponentially, but digital resources alone are not enough to succeed.
After all, if the audience chooses a competitor at the time of purchase, not even see or approve your brand will advance. Digital marketing aims to increase brand knowledge through strategies aimed at the online industry.
The tool needs to achieve functions at all stages of the sales funnel, ie superior, intermediate and lower. This way you may not only increase visibility, but also increase public participation in your brand.
To achieve this participation and thus increase the company's sales volume, it is necessary to follow a series of conventions to ensure the effectiveness of the action.
Check out the 3 killer tips for you to be good in digital marketing:
- Right persona for your niche
Defining persona well is an essential tool for the success of your strategy as it is the basis of digital marketing. Contrary to the concept of target audience, the function presents some details about habits.
Usually, the following information is used to create a function: you need to observe the characteristics, problems, pain, professional profile, professional goals and life information.
Do you know what will be the next step after creating your personas? It is imperative to identify which are the most important. Although there is no perfect number of personas, remember that the higher this number, the more complex and robust your strategy becomes.
By getting to know your audience better, you can completely solve his problem. Therefore, defining your personas is the basis of how to sell more with digital marketing.
- Invest in a good relationship marketing
You need to build a relationship of trust with the consumer so that they buy from your brand and, above all, be faithful to it. For this, relationship marketing is critical.
The idea of creating a relationship between the company and the consumer is the best weapon that exists in combating competition.
Achieving this fidelity is not easy, but it can be achieved by implementing a culture of loyalty to which all employees in the company must compromise.
Therefore, it is essential that customer service is captivating, so that it is won at the time of sale and after sales to ensure consumer satisfaction.
Thus, the customer becomes the best form of advertising, influencing new people to consume the products of their brand. This way you get effective and free advertising.
See some tips:
- Deliver value content to your persona
The biggest advantage of mapping your business personas is to understand your pains and desires. After collecting this information, your business should take advantage of all content marketing features.
This involves relevant content generation to help the character achieve his goals.
To produce this material, there must be a qualified internal or external team that may clarify the doubts of the function and explain in detail certain topics. These contents should be well written and, most importantly, should bring results to the company.
It is important that you keep in mind that marketing is not just selling, the sale comes as a positive consequence of a very well done work.
