When people start thinking about digital marketing, they often think about "selling, selling, and selling." That's not how it should be.
As we've already mentioned, good marketing involves strategy, which is analyzing which methods are effective for you and which methods are not good for you, but there's no doubt that one thing you need to do is be creative!
The big question that lingers in everyone's mind is: how can DIGITAL MARKETING not be just about selling?
Because if you think digital marketing will dictate all sales, you'll be very misunderstood. Here we discuss content marketing, how to use it, its importance; if you don't already know that the content you deliver is one of the most important aspects, then today you will!
You can adjust your strategy using influencers, email marketing, and other methods that can help you succeed, but if you adjust these strategies irresponsibly and only provide consumers with content that's simply "sales, sales, sales," it's nearly impossible. Nothing will be rewarded, which is why you need to exercise your mind and explore your creativity.
Focus your attention
Sometimes you find yourself thinking about your tasks. You spend the whole day thinking about what to do. You feel mentally exhausted and can't get anything done. The content isn't very good. You don't like it?
It's time to change focus, stop thinking about what you stopped doing and start thinking about what you can and should do.
Content marketing is like a magic box that can provide endless beautiful things, but you always have to adapt because things change, they need to be updated, and you always need to keep up with those updates.
In content marketing, we can apply the 80-20 rule, which means that 80% of your success comes from your 20% of effort.
This rule applies to many aspects, including your content. As we discussed in the previous article, your content can be very diverse; you can provide a variety of content, such as videos, blog posts, podcasts, ebooks, and even webinars. You must deliver valuable content so that sales will follow as a consequence.
Some people take a different approach, choosing to provide their potential clients with 80% sales content and 20% content containing useful and valuable information.
And if you can't think about that and are still skeptical, take a moment to think about what people share and consume the most. We believe that shareable and consumable content is valuable, not sales content!
How to succeed in DIGITAL MARKETING: 3 valuable tips
Your company's influence in the digital world can exponentially increase brand awareness, but digital resources alone are not enough for success.
Ultimately, if the public chooses a competitor when making a purchase, even seeing or approving your brand won't make a difference. Digital marketing aims to increase brand awareness through strategies focused on the online sector.
The tool needs to fulfill functions at all stages of the sales funnel, that is, top, middle, and bottom. This way, you can not only increase visibility but also increase audience engagement with your brand.
To achieve this market share and thus increase the company's sales volume, it is necessary to follow a series of conventions to ensure the effectiveness of the action.
Check out these 3 killer tips to help you succeed in Digital Marketing:
- Right persona for your niche
Clearly defining your buyer persona is an essential tool for the success of your strategy, as it's the foundation of digital marketing. Unlike the concept of target audience, this function provides some details about their habits.
Typically, the following information is used to create a role: you need to consider the candidate's characteristics, problems, pain points, professional profile, career goals, and life information.
Do you know what the next step will be after creating your personas? It's imperative to identify which ones are the most important. While there's no perfect number of personas, remember that the larger the number, the more complex and robust your strategy becomes.
By getting to know your audience better, you can completely solve their problems. Therefore, defining your buyer personas is the foundation of how to sell more with digital marketing.
- Invest in good relationship marketing
It's necessary to build a relationship of trust with the consumer so that they buy from your brand and, above all, remain loyal to it. For this, relationship marketing is fundamental.
The idea of creating a relationship between the company and the consumer is the best weapon in the fight against competition.
Achieving this loyalty is not easy, but it can be accomplished by implementing a culture of loyalty to which all company employees must commit.
Therefore, it is essential that customer service be captivating, both during the sales process and in after-sales service, ensuring customer satisfaction.
In this way, the customer becomes the best form of advertising, influencing new people to consume your brand's products. This provides you with effective and free publicity.
Here are some tips:
- Deliver valuable content to your persona
The biggest advantage of mapping your business personas is understanding their pain points and desires. After gathering this information, your company should leverage all the resources of content marketing.
This involves generating relevant content to help the character achieve their goals.
To produce this material, there must be a qualified internal or external team that can clarify doubts about the function and explain specific topics in detail. This content must be well-written and, most importantly, it must deliver results for the company.
It's important to keep in mind that marketing isn't just about selling; sales are a positive consequence of a job well done.