When people start thinking about digital marketing, they often think “sell, sell, sell.” That’s not what it should be.
As we mentioned, good marketing involves strategy, which is analyzing which methods are effective for you and which methods are not good for you, but there is no doubt that one thing you need to do is creativity!
The big question that remains in everyone's mind: But how come DIGITAL MARKETING isn't just about selling?
Because if you think that digital marketing will guide all sales, you will be very misunderstood. Here we discuss content marketing, how to use it, its importance, if you don't already know that the content you deliver is one of the most important points, then today you will find out!
You can tweak your strategy, using influencers, email marketing, and other methods that can help you succeed, but if you tweak these strategies irresponsibly and just feed your consumers content that is “sales, sales, sales,” it’s nearly impossible. Nothing will pay off, which is why you need to exercise your mind and tap into your creativity.
Direct your focus
Sometimes you find yourself thinking about your tasks. You spend the whole day thinking about what to do. You feel mentally tired and can't get anything done. The content isn't very good. Don't you like it?
It's time to change your focus, stop thinking about what you stopped doing and start thinking about what you can and should do.
Content marketing is like a magic box that can provide endless beautiful things, but you always have to adapt because things change, need to be updated and you always need to follow those updates.
In content marketing, we can apply the 80-20 rule, which means that 80% of your success comes from your 20% of effort.
This rule applies to many aspects, including your content. As we discussed in the previous article, your content can be very diverse. You can provide a variety of content, such as video content, blog posts, podcasts, e-books, and even webinars. You must deliver valuable content in order for the sale to come as a consequence.
Some people take a different approach, choosing to provide their prospects with 80% of sales content and 20% of content that contains useful and valuable information.
And if you can’t wrap your head around this and are still skeptical, take a moment to think about what people share and consume the most. We believe that shareable and consumable content is valuable, not salesy content!
How to succeed in DIGITAL MARKETING: 3 valuable tips
Your company's influence in the digital world can increase brand awareness exponentially, but digital capabilities alone are not enough to be successful.
After all, if the public chooses a competitor when making a purchase, not even seeing or approving your brand will help. Digital marketing aims to increase brand awareness through strategies aimed at the online sector.
The tool needs to reach functions at all stages of the sales funnel, i.e. top, middle, and bottom. This way, you can not only increase visibility but also increase audience engagement for your brand.
To achieve this share and, therefore, increase the company's sales volume, it is necessary to follow a series of conventions to ensure the effectiveness of the action.
Check out the 3 killer tips to help you succeed in Digital Marketing:
- Right persona for your niche
Defining your persona well is an essential tool for the success of your strategy, as it is the basis of digital marketing. Unlike the concept of target audience, this function presents some details about habits.
Typically, the following information is used to create a role: you need to look at the characteristics, problems, pains, professional profile, professional goals, and life information.
Do you know what the next step will be after creating your personas? It’s imperative to identify which ones are most important. While there is no perfect number of personas, remember that the higher the number, the more complex and robust your strategy becomes.
By getting to know your audience better, you can completely solve their problems. Therefore, defining your personas is the basis for how to sell more with digital marketing.
- Invest in good relationship marketing
It is necessary to build a relationship of trust with the consumer so that they buy from your brand and, above all, are loyal to it. For this, relationship marketing is essential.
The idea of creating a relationship between the company and the consumer is the best weapon that exists in the fight against competition.
Achieving this loyalty is not easy, but it can be achieved by implementing a culture of loyalty to which all employees in the company must commit.
Therefore, it is essential that customer service is captivating, so that it is won over at the time of sale and after-sales to ensure consumer satisfaction.
In this way, the customer becomes the best form of advertising, influencing new people to consume your brand's products. This way, you get effective and free advertising.
Here are some tips:
- Deliver valuable content to your persona
The biggest advantage of mapping your business personas is understanding their pain points and desires. Once you’ve gathered this information, your company should be able to take advantage of all the features of content marketing.
This involves generating relevant content to help the character achieve their goals.
To produce this material, there must be a qualified internal or external team that can clarify any doubts about the role and explain certain topics in detail. This content must be well written and, most importantly, must bring results to the company.
It is important that you keep in mind that marketing is not just about selling, sales come as a positive consequence of a job well done.
